0086/2026 - Genealogia de uma depressão pandêmica: dos gatos pretos ao narcisismo de massa Genealogy of a Pandemic Depression: From Black Cats to Mass Narcissism
As mídias digitais de exibição foram alçadas à condição de presença ubíqua na existência de bilhões de indivíduos ao redor do globo.
Em paralelo, diversos estudos apontam para emergência de uma pandemia depressiva (antecessora da COVID-19) como envoltório de instabilidades psicopatológicas entre adultos e adolescentes.
A presente revisão destaca vínculos entre condicionantes psíquicos explorados pelas mídias de exibição na perspectiva de elementos culturais cada vez mais presentes na sociedade contemporânea.
Busca-se ressaltar um itinerário genealógico que parte da constituição psíquica dos sujeitos, implicando mediações tecnológicas incidentes sobre o processo de formação das subjetividades.
As mídias de exibição, como dispositivos de exposição acrítica, disseminam moldes para personas que, na dimensão coletiva, constituem-se no narcisismo de massa.
Tal conceito é aqui caracterizado por traços culturais distintivos: indiferença por questões alheias; exigência por gratificação imediata; intolerância ao tédio; incapacidade de sublimar desejos; descrença no futuro; desconexão com o passado; e indiferença política.
Falhas nos processos de sustentação dos Egos narcísicos, estremecem estruturas psíquicas pela sensação de vazio e inconsistência a ameaçar a noção de identidade e valor.
Sob tais circunstâncias, indivíduos cedem à “apatia desenvolta” de um social pulverizado, glorificando a economia da inveja sob o império do Ego puro.
Conclui-se que o narcisismo de massa apoia-se e dá substância às mídias digitais de controle insidioso e autogerado, que socializam dessocializando ao possibilitar e enaltecer interações sem relacionalidade.
Palavras-chave:
Comunicação e Saúde, Internet e saúde, Mídias sociais, Narcisismo de massa, Transtorno Depressivo.
Abstract:
Digital display media have been reached the status of a ubiquitous presence in the existence of billions of individuals around the globe. In parallel, several studies point to the emergence of a depressive pandemic (predecessor to COVID-19) as a layer of psychopathological instability among adults and adolescents. The present review highlights links between psychic conditions explored by exhibition media from the perspective of cultural elements increasingly present in contemporary society. The aim is to highlight a genealogy that starts from the psychic constitution of individuals, implying technological mediations incident to the process of formation of subjectivities. Uncritical exposure devices, disseminate templates for personas that, in the collective dimension, constitute mass narcissism. The concept is described here by distinctive cultural traits: indifference to other people's issues; demand for immediate gratification; boredom intolerance; inability to sublimate desires; disbelief in the future; disconnection with the past; and political indifference. Failures in the support processes of narcissistic Egos, shake psychic structures due to the feeling of emptiness and inconsistency, threatening the notion of identity and value. Under such circumstances, individuals give in to the “wild apathy” of a pulverized society, glorifying the economy of envy under the rule of the pure Ego. We concluded that mass narcissism supports and gives substance to digital media of insidious and self-generated control, which socialize by desocializing by enabling and praising interactions without relationality.
Keywords:
Health Communication, Internet and health, digital social networks, media and health, mass narcissism, depression.
Genealogy of a Pandemic Depression: From Black Cats to Mass Narcissism
Resumo (abstract):
Digital display media have been reached the status of a ubiquitous presence in the existence of billions of individuals around the globe. In parallel, several studies point to the emergence of a depressive pandemic (predecessor to COVID-19) as a layer of psychopathological instability among adults and adolescents. The present review highlights links between psychic conditions explored by exhibition media from the perspective of cultural elements increasingly present in contemporary society. The aim is to highlight a genealogy that starts from the psychic constitution of individuals, implying technological mediations incident to the process of formation of subjectivities. Uncritical exposure devices, disseminate templates for personas that, in the collective dimension, constitute mass narcissism. The concept is described here by distinctive cultural traits: indifference to other people's issues; demand for immediate gratification; boredom intolerance; inability to sublimate desires; disbelief in the future; disconnection with the past; and political indifference. Failures in the support processes of narcissistic Egos, shake psychic structures due to the feeling of emptiness and inconsistency, threatening the notion of identity and value. Under such circumstances, individuals give in to the “wild apathy” of a pulverized society, glorifying the economy of envy under the rule of the pure Ego. We concluded that mass narcissism supports and gives substance to digital media of insidious and self-generated control, which socialize by desocializing by enabling and praising interactions without relationality.
Palavras-chave (keywords):
Health Communication, Internet and health, digital social networks, media and health, mass narcissism, depression.
Vasconcellos-Silva, P, Castiel, LD. Genealogia de uma depressão pandêmica: dos gatos pretos ao narcisismo de massa. Cien Saude Colet [periódico na internet] (2026/abr). [Citado em 06/11/2026].
Está disponível em: http://cienciaesaudecoletiva.com.br/artigos/genealogia-de-uma-depressao-pandemica-dos-gatos-pretos-ao-narcisismo-de-massa/19984
