0033/2024 - Alimentos ultraprocessados e preparações culinárias em promoções no maior aplicativo de delivery de alimentos do Brasil Alimentos ultraprocessados e preparações culinárias em promoções no maior aplicativo de delivery de alimentos do Brasil
O objetivo deste estudo foi verificar diferenças em características das promoções de alimentos predominantemente alimentos ultraprocessados ou predominantemente preparações culinárias no maior aplicativo de delivery de comidas do Brasil em bairros com distintas categorias de socioeconômicas na cidade de São Paulo. Foram sorteados 20 bairros categorizados segundo quartos do Índice de Desenvolvimento Humano Municipal. Do centroide dos bairros, foram coletados dados de promoções de alimentos, classificadas como preparações culinárias ou alimentos ultraprocessados. 350 promoções compuseram a amostra e suas características foram comparadas segundo as categorias de grau de processamento e de vulnerabilidade do bairro. Observou-se maior prevalência de promoções de ultraprocessados em três de quatro categorias socioeconômicas. Locais que ofereciam preparações culinárias estavam mais próximos que os locais que ofereciam ultraprocessados. O preço e o desconto médios foram maiores para alimentos ultraprocessados. Diante da ampla oferta de alimentos ultraprocessados nas promoções no maior aplicativo de delivery de comidas do Brasil, parece necessário um maior incentivo ao consumo e destaque a preparações culinárias nos ambientes alimentares digitais, a fim desestimular a escolha por alimentos ultraprocessados.
The objective of this study was to verify differences in characteristics of promotions of predominantly ultra-processed foods or predominantly culinary preparations of the largest food delivery app in Brazil in neighborhoods with different socioeconomic categories in the city of São Paulo. Twenty neighborhoods categorized according to quartiles of the Municipal Human Development Index were ed. From the centroid of the neighborhoods, data on food promotions were collected, classified as culinary preparations or ultra-processed foods. A sample of 350 promotions was analyzed, and their characteristics were compared according to the categories of processing degree and neighborhood vulnerability. There was a higher prevalence of ultra-processed food promotions in three out of four socioeconomic categories. Places that offered culinary preparations were closer than places that offered ultra-processed foods. The average price and discount were higher for ultra-processed foods. Given the wide availability of ultra-processed foods in promotions on the largest food delivery app in Brazil, it seems necessary to incentivize the consumption of culinary preparations and highlight them in digital food environments in order to discourage the choice of ultra-processed foods.
Keywords:
Eating, Mobile Applications, Socioeconomic Factors.
Alimentos ultraprocessados e preparações culinárias em promoções no maior aplicativo de delivery de alimentos do Brasil
Resumo (abstract):
The objective of this study was to verify differences in characteristics of promotions of predominantly ultra-processed foods or predominantly culinary preparations of the largest food delivery app in Brazil in neighborhoods with different socioeconomic categories in the city of São Paulo. Twenty neighborhoods categorized according to quartiles of the Municipal Human Development Index were ed. From the centroid of the neighborhoods, data on food promotions were collected, classified as culinary preparations or ultra-processed foods. A sample of 350 promotions was analyzed, and their characteristics were compared according to the categories of processing degree and neighborhood vulnerability. There was a higher prevalence of ultra-processed food promotions in three out of four socioeconomic categories. Places that offered culinary preparations were closer than places that offered ultra-processed foods. The average price and discount were higher for ultra-processed foods. Given the wide availability of ultra-processed foods in promotions on the largest food delivery app in Brazil, it seems necessary to incentivize the consumption of culinary preparations and highlight them in digital food environments in order to discourage the choice of ultra-processed foods.
Palavras-chave (keywords):
Eating, Mobile Applications, Socioeconomic Factors.
Dias, L. R., Baptista, J. A. G., LEVY, R. B., Leite, M. A.. Alimentos ultraprocessados e preparações culinárias em promoções no maior aplicativo de delivery de alimentos do Brasil. Cien Saude Colet [periódico na internet] (2024/fev). [Citado em 07/03/2025].
Está disponível em: http://cienciaesaudecoletiva.com.br/artigos/alimentos-ultraprocessados-e-preparacoes-culinarias-em-promocoes-no-maior-aplicativo-de-delivery-de-alimentos-do-brasil/19081?id=19081
