0235/2022 - “EU QUERO me exercitar”: as controversas recomendações para a atividade física em site do Ministério da Saúde “I WANT to exercise”: the controversial recommendations for physical activity in Ministry of Health website
Este artigo tem o objetivo de analisar os conteúdos sobre atividade física veiculados no site Saúde Brasil, do Ministério da Saúde, no período entre 2017-2020, descrevendo-os e discutindo as interfaces (in)existentes entre os materiais publicados e o campo da Educação Física e Saúde Coletiva. Por meio de ferramentas netnográficas foram localizadas 98 publicações que dialogam com atividade física/exercício físico/prática corporal, veiculadas durante quatro anos. Pode-se observar que a vertente comportamental da promoção da saúde permeia todo o material, sendo admitidas três perspectivas de recomendações para a prática de atividade física: esportivizada, atividade física diária e generalizada. São analisados e refletidos esses enfoques, juntamente com a carência do domínio do lazer nas recomendações, o esvaziamento de vinculação com ações do Sistema Único de Saúde e a ausência de recortes que considerem as desigualdades sociais e econômicas no país que atingem o processo saúde-doença, e consequentemente, a prática de atividades físicas. Torna-se necessário que campanhas comunicativas de incentivo ao movimento considerem, além desses pontos, o reconhecimento da atividade física como um direito humano e o compromisso com uma sociedade mais justa e equânime.
Palavras-chave:
Comunicação em saúde; Atividade física; Sistema Único de Saúde.
Abstract:
This article aims to analyze the contents about physical activity conveyed on Health Brazil website,the Ministry of Health, between 2017-2020, describing them and discussing the (in)existing interactions between the published contents and Physical Education and Collective Health area. Through netnographic tools, 98 publications that dialogue with physical activity/physical exercise/body practices were found, conveyed by the website for four years. It was observed that the behavioral aspect of health promotion permeates all the content, and three perspectives to physical activity recommendations were found: sportivized, daily and generalized physical activity. These approaches are analyzed and considered along with the lack of leisure mastery in the recommendations, the deflation of linkage with SUS programs and policies and the lack of clippings that consider the social and economic inequalities in the country that affect the health-disease process, and consequently, the practice of physical activities. It is necessary that communicative campaigns to encourage the movement consider, beyond these points, the recognition of physical activity as a human right and the commitment to a fairer and equanimous society.
Keywords:
Health Communication; Physical activity; Unified Health System.
“I WANT to exercise”: the controversial recommendations for physical activity in Ministry of Health website
Resumo (abstract):
This article aims to analyze the contents about physical activity conveyed on Health Brazil website,the Ministry of Health, between 2017-2020, describing them and discussing the (in)existing interactions between the published contents and Physical Education and Collective Health area. Through netnographic tools, 98 publications that dialogue with physical activity/physical exercise/body practices were found, conveyed by the website for four years. It was observed that the behavioral aspect of health promotion permeates all the content, and three perspectives to physical activity recommendations were found: sportivized, daily and generalized physical activity. These approaches are analyzed and considered along with the lack of leisure mastery in the recommendations, the deflation of linkage with SUS programs and policies and the lack of clippings that consider the social and economic inequalities in the country that affect the health-disease process, and consequently, the practice of physical activities. It is necessary that communicative campaigns to encourage the movement consider, beyond these points, the recognition of physical activity as a human right and the commitment to a fairer and equanimous society.
Palavras-chave (keywords):
Health Communication; Physical activity; Unified Health System.
Nunes, B.C., Knuth, A.G. “EU QUERO me exercitar”: as controversas recomendações para a atividade física em site do Ministério da Saúde. Cien Saude Colet [periódico na internet] (2022/Ago). [Citado em 19/09/2024].
Está disponível em: http://cienciaesaudecoletiva.com.br/artigos/eu-quero-me-exercitar-as-controversas-recomendacoes-para-a-atividade-fisica-em-site-do-ministerio-da-saude/18491?id=18491&id=18491
