0254/2022 - Capacidade de comunicação das entidades do CNS nos meios digitais: Há assimetrias expressivas entre os segmentos? Communication capacity of CNS entities in digital media: Are there significant asymmetries among segments?
Apresentamos os resultados de uma pesquisa inédita que analisou os processos e as estratégias de comunicação das entidades titulares do Conselho Nacional de Saúde, gestão 2018 – 2021. A produção autônoma de comunicação alternativa pela sociedade civil consiste num dos princípios fundamentais dos regimes democráticos para um importante autor norte-americano institucionalista (Robert Dahl). A emergência da Internet e das redes sociais trouxe novas necessidades para essas organizações divulgarem suas ideias e se fazerem presentes na sociedade em rede (Castells). O estudo teve como objetivo analisar em que medida essas entidades estão inseridas no meio digital e verificar se havia diferenças expressivas na capacidade de comunicação entre os segmentos representados no Conselho. Um inquérito foi aplicado às áreas de comunicação de 42 entidades do CNS de setembro de 2019 a fevereiro de 2020. Foram obtidas 34 respostas (81%). Os resultados mostram a existência de 3 níveis de desenvolvimento no trabalho de comunicação entre essas entidades, independentemente das categorias macro institucionais. Ao final, discute-se os resultados à luz dos modelos da poliarquia e da democracia digital, e são apontados novos passos para uma comunicação e participação efetivamente democráticas.
Palavras-chave:
Sociedade Civil, Comunicação e Saúde, Internet, Participação da Comunidade, Democracia.
Abstract:
We present the results of a research that analyzed the processes and communication strategies by the entities represented in the National Health Council, 2018 – 2021 administration. The production of alternative communication by civil society constitutes one of the fundamental principles of democratic regimes for an important American institutionalist author (Robert Dahl). The emergence of the Internet and social networks has brought new demands for these organizations to disseminate their ideas and being present in this network society (Castells). The study aimed to analyze the extent to which these entities are present in the digital media and to verify if there were significant differences in the communication capacity among the segments represented in the Council. A survey was applied to the communication departments of the 42 CNS entitiesSeptember 2019 to February 2020. Thirty-four responses were obtained (81%). The results show the existence of three different levels of development in communication work in these entities, regardless of the macro institutional categories. At the end, it discuss the results in light of the polyarchy and the digital democracy models, and it points out new steps towards effectively democratic communication policies and participation.
Keywords:
Civil Society, Health Communication, Internet, Community Participation, Democracy.
Communication capacity of CNS entities in digital media: Are there significant asymmetries among segments?
Resumo (abstract):
We present the results of a research that analyzed the processes and communication strategies by the entities represented in the National Health Council, 2018 – 2021 administration. The production of alternative communication by civil society constitutes one of the fundamental principles of democratic regimes for an important American institutionalist author (Robert Dahl). The emergence of the Internet and social networks has brought new demands for these organizations to disseminate their ideas and being present in this network society (Castells). The study aimed to analyze the extent to which these entities are present in the digital media and to verify if there were significant differences in the communication capacity among the segments represented in the Council. A survey was applied to the communication departments of the 42 CNS entitiesSeptember 2019 to February 2020. Thirty-four responses were obtained (81%). The results show the existence of three different levels of development in communication work in these entities, regardless of the macro institutional categories. At the end, it discuss the results in light of the polyarchy and the digital democracy models, and it points out new steps towards effectively democratic communication policies and participation.
Palavras-chave (keywords):
Civil Society, Health Communication, Internet, Community Participation, Democracy.
Dias, B.C., Ouverney, A.M.. Capacidade de comunicação das entidades do CNS nos meios digitais: Há assimetrias expressivas entre os segmentos?. Cien Saude Colet [periódico na internet] (2022/set). [Citado em 24/12/2024].
Está disponível em: http://cienciaesaudecoletiva.com.br/artigos/capacidade-de-comunicacao-das-entidades-do-cns-nos-meios-digitais-ha-assimetrias-expressivas-entre-os-segmentos/18510?id=18510&id=18510
