Author:

• Keila Auxiliadora Carvalho - Carvalho, K. A. - <keilaacarvalho@gmail.com>
ORCID: https://orcid.org/0000-0001-7607-4557

Abstract:

This article analyzes the films produced and broadcast between 1976 and 1978 by the National Agency and the Public Relations Office (ARP) for the campaign to publicize the mandatory vaccination that was instituted by the National Immunization Plan (PNI), created in 1975 and regulated by Decree number 78.231 of august 12, 1976. The aim is to understand the narrative constructed through images and speeches aimed at convincing the population to make vaccination a culturally accepted practice. To do this, we turn to the legislation on the subject during the period under analysis, the civil-military dictatorship. The dictatorial regime is approachedthe conceptual aspects that guide the analysis of the appropriation of health campaigns as propaganda and investments in a private and curative health model. We can therefore conclude that the initiative to create the PNI is a hiatus in this process of privatizing health, since it is not an action guided by the dictatorship\'s responsibility for the health of the population, but rather an action that involved the management of multiple actors in the health field, and which was embraced by the regime because it was a process directly linked to interests connected to the country\'s conservative modernization project.

Keywords:

Dictatorship; Compulsory vaccination; Health; Media campaign

Content:

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