Author:

• Alfredo de Oliveira Neto - Oliveira Neto. A. - rio de janeiro, RJ - Instituto de Medicina Social UERJ - <oalfredoneto@gmail.com>

Co-author(s):

• ROSENI PINHEIRO - Pinheiro, R. - RIO DE JANEIRO, RIO DE JANEIRO - Universidade do Estado do Rio de JaneiroCentro Biomédico/Instituto de Medicina Social. - <rosenisaude@uol.com.br>

Thematic Area:

Informação e Comunicação em Saúde

Abstract:

The field of Communication and Health in Brazil has been developing and getting stronger each National Health Conference (CNS). In the final report of the CNS XII, in 2003, it is clear recognition of community radio as an instrument of dissemination and production of issues related to Brazilian Unified Health System (SUS). This study aims at analyzing the relations between health professionals, listeners/users and popular communicators within a community radio, as a means of characterizing the nexus between a radio program on health and the conceptions and/or expectations of the people involved in it. It was used a qualitative methodological approach, by making use of ethnographic and media audience methodologies. The empirical field was through a radio program about health, Bloco Mulher Saúde, broadcasted by the community radio Rádio Comunidade FM 104,9 in Nova Friburgo, RJ. The data was divided into analytical categories. Results: the community communication can be a cultural-political mediator for the expression of the community’s demands on health; the hegemonic medical jargon is maintained and reproduced by the medical doctors who participate in a community radio; the community communication can contribute to the creation of strategies that broaden the social control of SUS.

Keywords:

Health Communication Community Communication Community Radio Democratization of Media SUS

Content:

Access Issue in Scielo

Other languages: