0369/2024 - O FENÔMENO GORDOFOBIA EM PLATAFORMAS DIGITAIS BRASILEIRAS DE NOTÍCIAS: UMA ANÁLISE CRÍTICO-REFLEXIVA E PROBLEMATIZADORA THE PHENOMENON OF FATPHOBIA ON BRAZILIAN DIGITAL NEWS PLATFORMS: A CRITICAL-REFLEXIVE AND PROBLEMATIZING ANALYSIS
A tônica deste estudo refere-se às discursividades midiáticas sobre os corpos gordos as quais promovem gordofobia. Então, o objetivo foi problematizar os conteúdos e discursos midiáticos presentes em plataformas digitais brasileiras de notícias concernentes aos corpos gordos. Metodologicamente, caracteriza-se por sua abordagem qualitativa de cunho descritivo-exploratório do tipo documental. O locus para realização da pesquisa foram as plataformas digitais de notícias do UOL Vivabem, em sua seção Saúde, e o Portal G1. Os dados foram analisados a partir da análise de conteúdo (AC), de Lawrence Bardin. Identificou-se um total de 16 matérias. Seguindo os pressupostos teórico-metodológicos da AC, emergiram-se 3 categorias de análise temática: (1) Discursividade biomédica como normatividade; (2) Emagrecer é a palavra de ordem; (3) Mídia e sua pedagogia corporal. A partir dos achados, é possível notar a tendência que a mídia tem em reportar o corpo gordo como sendo doente, predestinado ao sofrimento, justamente pelo fato de romper com os padrões estipulados pelos discursos hegemônicos. Percebe-se, assim, que as subjetividades das pessoas gordas são frequentemente deslegitimadas, a gordura é a tônica das representações sociais e não o sujeito e suas múltiplas dimensões.
Palavras-chave:
Obesidade, Processo saúde-doença, Meios de comunicação de massa, Exclusão social.
Abstract:
The focus of this study is on media discourses about fat bodies, which promote fatphobia. The aim was to problematize the media content and discourses present on Brazilian digital news platforms concerning fat bodies. Methodologically, it is characterized by its qualitative descriptive-exploratory documentary approach. The locus for the research was the digital news platforms of UOL Vivabem, in its Health section, and the G1 Portal. The data was analyzed using Lawrence Bardin\'s content analysis (CA). A total of 16 articles were identified. Following the theoretical-methodological assumptions of CA, 3 categories of thematic analysis emerged: (1) Biomedical discursiveness as normativity; (2) Slimming is the watchword; (3) The media and its body pedagogy. From the findings, it is possible to see the tendency of the media to report the fat body as being sick, predestined to suffering, precisely because it breaks with the standards stipulated by hegemonic discourses. It can thus be seen that the subjectivities of fat people are often delegitimized, with fat being the focus of social representations rather than the subject and its multiple dimensions. Keywords: Obesity, Health-disease process, Mass means of communication, Social exclusion
Keywords:
Obesity, Health-disease process, Mass means of communication, Social exclusion
THE PHENOMENON OF FATPHOBIA ON BRAZILIAN DIGITAL NEWS PLATFORMS: A CRITICAL-REFLEXIVE AND PROBLEMATIZING ANALYSIS
Resumo (abstract):
The focus of this study is on media discourses about fat bodies, which promote fatphobia. The aim was to problematize the media content and discourses present on Brazilian digital news platforms concerning fat bodies. Methodologically, it is characterized by its qualitative descriptive-exploratory documentary approach. The locus for the research was the digital news platforms of UOL Vivabem, in its Health section, and the G1 Portal. The data was analyzed using Lawrence Bardin\'s content analysis (CA). A total of 16 articles were identified. Following the theoretical-methodological assumptions of CA, 3 categories of thematic analysis emerged: (1) Biomedical discursiveness as normativity; (2) Slimming is the watchword; (3) The media and its body pedagogy. From the findings, it is possible to see the tendency of the media to report the fat body as being sick, predestined to suffering, precisely because it breaks with the standards stipulated by hegemonic discourses. It can thus be seen that the subjectivities of fat people are often delegitimized, with fat being the focus of social representations rather than the subject and its multiple dimensions. Keywords: Obesity, Health-disease process, Mass means of communication, Social exclusion
Palavras-chave (keywords):
Obesity, Health-disease process, Mass means of communication, Social exclusion
Silva, J.G, Mezzaroba, C.. O FENÔMENO GORDOFOBIA EM PLATAFORMAS DIGITAIS BRASILEIRAS DE NOTÍCIAS: UMA ANÁLISE CRÍTICO-REFLEXIVA E PROBLEMATIZADORA. Cien Saude Colet [periódico na internet] (2024/nov). [Citado em 14/03/2026].
Está disponível em: http://cienciaesaudecoletiva.com.br/artigos/o-fenomeno-gordofobia-em-plataformas-digitais-brasileiras-de-noticias-uma-analise-criticoreflexiva-e-problematizadora/19417?id=19417
